Brasil, football and another reason why junk food in sport should be regulated.

One of the most popular soft/sugar drinks in Brasil is GUARANÁ ANTARCTICA

can black

Guaraná is as popular as Coca Cola is in many other countries. The brand sponsors the Brasilian football team, with national team players often wearing Guaraná branded clothing, and the products often feature player images and the logo of the national governing body, the CBF.

Of course, the product has a very high amount of added sugar. When reading the brand’s own nutritional information, the 20g of added sugar per 200mL is mentioned, yet no daily reference value is mentioned. In fact, the phrase “Valor diário não estabelecido” (“Daily value not established”) appears on the website.

g website

So, when a person consumes an entire 350mL can, and not just a 200mL cup, they would be consuming 35 grams of added sugar. Given what we know about ultra-processed drinks, teeth and overall health, it is astonishing that such an ultra-processed drink is so heavily endorsed by sport celebrities in a country with significant health problems for young children.

The Brasilian Ministry of Health argues that ultra-processed drink should be avoided. It is surely time for the CBF to end it’s sponsorship with Guaraná.

Joe Piggin

And one more on Big Sugar’s impact on science …

I was at a conference in Brasil recently, where one study examined the use of carbohydrate during endurance exercise. Here were the findings which were presented to around 300 undergraduate and postgraduate sport students:

And there was more:
So the take home message was “consume a lot of carbohydrate”.

Then the speaker had to acknowledge the funders of the study. Here is the slide showing them:


The two top organisations were not described as problematic in any way. Instead they were positively acknowledged for their financial contributions. If you look around their websites you will clearly see a “pro-sugar” attitude of these organisations. and (At the end of 2016, the “British Nutrition Foundation” ceased operating.)

On the day of the conference I took a screenshot of the info on their website. You can see just how much they advocate the use of sugar and refute sugar consumption as a cause of obesity. And even more incredibly, the source for their claim about sugar not causing obesity … is themselves! What a scam this is!


You can also see that many of the companies providing money to the British Nutrition Foundation have a strong profit motive for increasing consumption of their high sugar products.
I wonder if the closure of the British Nutrition Foundation is connected with consumers moving away from high sugar products?
Joe Piggin