And one more on Big Sugar’s impact on science …

I was at a conference in Brasil recently, where one study examined the use of carbohydrate during endurance exercise. Here were the findings which were presented to around 300 undergraduate and postgraduate sport students:

And there was more:
So the take home message was “consume a lot of carbohydrate”.

Then the speaker had to acknowledge the funders of the study. Here is the slide showing them:


The two top organisations were not described as problematic in any way. Instead they were positively acknowledged for their financial contributions. If you look around their websites you will clearly see a “pro-sugar” attitude of these organisations. and (At the end of 2016, the “British Nutrition Foundation” ceased operating.)

On the day of the conference I took a screenshot of the info on their website. You can see just how much they advocate the use of sugar and refute sugar consumption as a cause of obesity. And even more incredibly, the source for their claim about sugar not causing obesity … is themselves! What a scam this is!


You can also see that many of the companies providing money to the British Nutrition Foundation have a strong profit motive for increasing consumption of their high sugar products.
I wonder if the closure of the British Nutrition Foundation is connected with consumers moving away from high sugar products?
Joe Piggin

Milo drink, rugby and activity monitors

Hello from New Zealand,

With Autumn approaching in the global South, winter sport clubs are beginning to promote preseason training for adults and juniors alike. I saw an ad in the New Zealand Herald encouraging young people to sign up to Auckland Junior Rugby. If they do sign up, they can (possibly) win an “activity tracker”. The marketing of Milo is subtle in the ad. The ball is adorned with a Milo logo, and the prize is the “Milo Champions Activity Tracker”.


We know that too much added sugar is a problem for children, and their teeth. And we know that marketers can mislead consumers about the health status of highly-processed foods.

I am concerned (but not surprised) that the marketers of such products continue to heavily promote such products to young people. The reason this practice continues is well explained by Yoni Freedhoff: “If your company’s product is a vice, marketing it by way of wholly unrelated, but exciting, fun, or emotional sponsorships/ties is essential.” Similarly, Candice Choi noted that a corporate “investor day” promoted ideas about connecting with customers at an emotional level.” Here is what this means for companies selling high-sugar products:

Of course, sports is one such place for excitement and emotion. Here’s an example of the sort of promotion Milo has used in recent years to promote their product in schools.

And sadly, this is rampant in New Zealand Football as well. McDonald’s First Kicks, McDonald’s Fun Football, and McDonald’s Mini Football are the official names of the schemes.

To what extent do sports clubs have a duty of care to their members? How can we decrease the amount of ultra-processed food consumed by young people? We need to resist these sponsorship arrangements.

Joe Piggin

PS: There are also ongoing debates to be had about the safety in high impact collision sports, and the normalisation of tracking devices, but I shall save that for another day.