This blog explores the emerging Zeitgeist of physical activity. Physical activity is being used by a many organisations to achieve goals such as health, productivity, social inclusion and sustainability. I consider the effects that these policies, interventions, programmes and campaigns have on how people. More specifically, the political dynamics involved in physical activity are the focus. Macro-politics, micro-politics and everything in between.

Critiques of food politics www.foodpolitics.com and obesity politics are well known. Here I examine how physical activity is laden with values and used in order to (try to) achieve particular economic, health and social outcomes.

Regards, Joe Piggin